Nikon
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Choose Everything
BREAKING RULES TO REDEFINE NIKON RELATIONSHIP WITH THE CREATOR COMMUNITY.
The Nikon Z Series campaign was crafted to provoke, inspire, and invite all creators to defy conventions, positioning the Z Series as a tool for everyday artistic expression. challenging the long-standing belief that professional cameras are only for experts.
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Nikon's Z series launch was more than just about new camera technology—it required a strategic shift in how the brand communicated with its audience. The challenge was to reposition the Nikon Z series, as an essential tool for everyday creators, breaking the perception that high-end cameras are reserved for special occasions. Nikon emphasized that mastery of equipment is no longer a barrier to creative freedom—it's all about the power of ideas.
The strategy was to redefine the camera as a versatile, accessible element in daily life, rather than a specialized tool. This approach encouraged users to embrace the Z Series as a medium for breaking boundaries and daring to experiment, regardless of technical expertise. The iconic "Z" yellow line symbolized this blend of creativity and technology, inviting creators to explore limitless possibilities with Nikon.
Nikon
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PANTONE COLOR OF THE YEAR
Can artificial intelligence understand how to express the meaning behind a color?
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SOON
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FOLIA FOOD BOUTIQUE
Reframing Brazilian cuisine for New York's cultural scene.
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LOESS & CALIZA
Loess & caliza. Redefining branding for Spain's high-end and smart luxury real estate segments.
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SPOTIFY
Harnessing Spotify’s unique tools & user insights to transform how brands connect with consumers.
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SKY TV
Using ai to help SKY Brazil transition from a content distributer into a curator of entertainment.
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FOLIA FOOD BOUTIQUE
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ANDROID GLOBAL REBRAND
Evolving the android brand to make it more modern, globally inclusive and accessible.
Breaking rules to redefine nikon relationship with the creator community.
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FOLIA FOOD BOUTIQUE
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AMÜSE FOOD STORE
Transforming the home dining experience by blending the food and fashion industries.
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SOON
FOLIA FOOD BOUTIQUE
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SAMSUNG
Stealing marketing budget to create entertainment and cool shit.
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FOLIA FOOD BOUTIQUE
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FIAT AUTOMOBILES
Driving innovation through a decade of engaging, user-centered experiences.